Allison Robicelli is the co-owner (with her husband Matt) of Robicelli's
, an award-winning cupcake and dessert business in New York City, where they make such awesomeness as the Bea Arthur (black coffee chocolate cake, cheesecake buttercream, espresso ganache), the Creamsicle (orange cake, vanilla buttercream, candied orange peel), and the Duckwalk (vanilla cake, blueberry port syrup, blueberry port mascarpone buttercream, port simmered wild Maine blueberries) and author of the upcoming Robicelli's: A Love Story, with Cupcakes: With 50 Decidedly Grown-Up Recipes
Allison is best known for the sweet treats that she and Matt make — in addition to the cupcakes there are salted caramel & marshmallow buttercream filled Whoopie Pies, and Guinness stout infused brownies — and her sometimes salty twitter feed (@robicellis
But in the wake of the devastation of Hurricane Sandy on the East Coast, she also became known as a lightning rod of disaster relief, using her twitter and blog following to point out where people in need were, calling out the FEMA, Red Cross and other large organizations for not meeting the needs, and helping to galvanize volunteers and the New York food community to step up, creating a relief dispatch center, Bay Ridge Cares, from the Robicelli's own tiny basement apartment in Bay Ridge, Brooklyn. The totally volunteer run project cooked and distributed over 35,000 meals in the weeks following the storm and inspired others. And when that EF-4 Category tornado touched down outside of Oklahoma City decimating the town of Moore, OK, on May 20th, she once again sprung into action, organizing a group of New York food businesses and bloggers to raise funds for Team Rubicon.
Team Rubicon is an NGO operated by military veterans. The group uses its members’ military expertise and training to aid disaster-stricken communities, while also helping the vets adjust to life after the military. Win-win. The group was instrumental in the New York post-Sandy and when Robicelli found out that they were headed to Oklahoma, she spearheaded an online fundraising campaign. NYC Food Community for Oklahoma has raised over $9,000 so far, mostly donated in increments of $20 or under. The goal is to hit $15,000 by July 4th. Take a moment to donate if you can and help them get to the goal.