If you work in the restaruant industry, you hate Yelp. It's a given. Everyone with an iPhone & an opinion suddenly thinks they're an expert in the food world. And they're not.
But what hurts the most is that your Yelp ranking is often affected by whether or not you PAY FOR ADVERTISING WITH THEM. It's just so wrong, and Botto Bistro Chef and co-owner Davide Cerretini is doing something about it...he's asking his guests to give him terrible 1-Star ratings to show that the Yelp system is flawed
. The approach may be a little backwards, but people across the country are talking about it now. And specifically, they're talking about the 'corrupt' side of it. Who knows, maybe it'll bring about a little change in our world.