There's A New Chocolate In Town - Meet Ruby |

There's A New Chocolate In Town - Meet Ruby

Photo: Barry Callebaut
It's taken 80 years, but there's a new chocolate in town. Barry Callebaut is introducing us to the newest type and it's called Ruby. Recently unveiled by the company in Shanghai, it's the first new type of chocolate since white chocolate was introduced in the 1930's.

The new chocolate flavor is very smooth with a berry fruitiness, but no berries or berry color or flavor are actually added. The name is given because it is made from ruby cocoa beans which the company sources globally from different regions.

Peter Boone, Barry Callebaut’s Chief Innovation & Quality Officer, said: “Barry Callebaut has established itself as a pioneer and innovator in chocolate and cocoa, globally. Consumer research in very different markets confirms that Ruby chocolate not only satisfies a new consumer need found among Millennials - Hedonistic Indulgence - but also high purchase intent at different price points. We’re looking forward to working with our partners on introducing this innovative breakthrough to the market and making the new Ruby chocolate category available to chocolate manufacturers and consumers around the world as the fourth reference next to Dark, Milk and White chocolate.”


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