New Guidelines to Define Real Olive Oil |

New Guidelines to Define Real Olive Oil

Olive oil consumption in the US is growing fast; we went from using 47 million gallons in 1998 to 79 million gallons in 2008. However, the US has no rules or guidelines in place to keep less-than-honest producers from adulterating "olive oil" with cheaper oils of different origin and lower quality. This has led the industry to look upon America as "a dumping ground for crappy olive oil" (Consumerist). Of course, if you know your sources you can find phenomenal olive oil in the states, but as a Connecticut crackdown proved, many consumers don't know any better.
This October the USDA will introduce new guidelines to help regulate the olive oil on our shelves. But they are just that-guidelines, not rules or laws. Many small olive oil producers are excited by the guidelines, while others remain skeptical of whether the suggesting guidelines will produce any real change.
Source: The Consumerist and NPR


denelson • 07/13/2010
Had a great demo for some phenomenal Chilean Olive oil today. As an American i really didn't understand the difference until today. Amazing.
haisoodewa • 07/27/2010
Yeah, my fiancee is carrying this brand at her store right now. She brought home a bottlefor the price we think it's great. Doesn't have the 'personality' of some of our favorite SpanishItalian oils, but it is SO smooth. And it's affordable.
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